Privacy Policy
Effective Date: 05/21/2025
At SWIM Long Beach, we are committed to protecting your privacy. This Privacy Policy outlines how we use Google Analytics on our website to analyze user interactions and improve our services.
1. Use of Google Analytics
SWIM Long Beach utilizes Google Analytics, a web analytics service provided by Google LLC (“Google”). Google Analytics helps us understand website traffic patterns and user behavior to enhance the user experience.
2. Data Collected by Google Analytics
Google Analytics collects certain information about your visit to our website, including:
- General geographic location (country/city level, not precise location)
- Your IP address (anonymized where possible)
- Device type, operating system, and browser information
- Pages visited, time spent on pages, and navigation paths
- Referring websites or sources
3. How We Use Google Analytics Data
The data collected through Google Analytics is used for the following purposes
- To analyze website traffic and user engagement
- To improve website functionality and content
- To optimize user experience
- To measure the effectiveness of marketing campaigns
4. Data Sharing and Third Parties
Rocket Fish Swimming does not sell, trade, or transfer Google Analytics data to third parties. Google may process this data in accordance with its own privacy policy. For more details, please refer to Google’s Privacy Policy.
5. Google Analytics Cookies
Google Analytics uses cookies to collect and analyze information about user behavior. These cookies include:
- _ga (used to distinguish users)
- _gid (used to distinguish users)
- _gat (used to throttle request rate)
6. Managing Your Data & Opt-Out Options
You can opt out of Google Analytics tracking by:
- Using the Google Analytics Opt-Out Browser Add-on
- Adjusting your browser settings to refuse cookies
- Enabling “Do Not Track” in your browser settings
7. Changes to This Policy
SWIM Long Beach may update this policy from time to time. Any changes will be posted on this page with an updated effective date.
8. Contact Us
If you have any questions about this Privacy Policy, please contact us
By using our website, you agree to the terms outlined in this policy.